Piet Joubert, the man who established Klein Simonsvlei, acquired the property in 1898 with the primary objective of cultivating fruit. At the age of 22, his second son, Daniel, joined him on the farm. His son, Niel, succeeded him in the management of the operations in 1950. Grapes were also cultivated in this region at the turn of the century; however, production was limited until the fourth generation, when Daan assumed sole responsibility in 1981.

The current structure is characterised by a strong family dynamic.

Daan is the team’s leader and also serves as a viticulturist and fruit farmer. Niel, a qualified winemaker, manages the financing and assists Daan with the farming. His sister Mari is responsible for the social concerns, including the management of a crèche for staff children and an after-school club in partnership with the Pebbles Project, as well as the sales and distribution.

Eleanor, Daan’s wife, provides assistance whenever needed and plays a crucial supporting role.

Christine-Marié, Daan’s mother, also resides on the property in a lovely garden setting and is responsible for the gardens.